VISUAL IDENTITY GRAPHIC DESIGN

The coastal cup

Role: Graphic Design Student

Product: Visual Brand Identity

Problem

Create a brand identity for a new business of your choosing. This identity needs to include at least three touch points – before, during, and after branding products that all serve a purpose in a users experience.

solution

The Coastal Cup is a coffee shop located by the coast that donates a percentage of its proceeds to oceanic conservation and coral restoration. The visual identity created includes an exterior design and signage (before touch point), coffee cups, coffee ground bags, menu signage (during touch points), business cards, and wall mural design (after touch points).