AUGMENTED REALITY APP
ECO FIT
COURSE Immersive Design | ROLE 4th Year Student | PRODUCT AR Application
OBJECTIVE
Eco Fit is an augmented reality application driven to encourage sustainable choices while utilizing todays technology to practice mindful consumerism.
EXPERIENCE
The app incorporates augmented reality to provide a virtual try-on atmosphere, allowing people to have the comfort of trying on clothing in their own home. In addition, this provides sustainable benefits given that excess purchasing, delivery, and shipping materials will be reduced.
FEATURES
Virtual Try On: See how garments would look in real-life through the phone screen. Elevating the online shopping experience and allowing users to experiment with different styles without the environmental impact of shipping and returns.
Virtual Closet: Scan in clothing to digitize your wardrobe. Mix and match outfits in advance while reducing the impulse to purchase new and unnecessary clothing.
USER EXPERIENCE (UX)
benchmarking
•
personas
•
task flows
•
side by side analysis
•
in depth analysis
•
trend analysis
•
brand store strategy
•
benchmarking • personas • task flows • side by side analysis • in depth analysis • trend analysis • brand store strategy •
BENCHMARKING
Warby Parker is a pioneer in using virtual try-on for glasses as a way for customers to try on frames virtually before purchasing.
Sephora's Virtual Artist is a makeup try-on application that allows customers to try on new looks virtually using different makeup products.
The Cosmo Group offers a virtual application of over 2,500 nail polishes and other products through their Neonail manicure app.
PERSONAS
TASK FLOWS
01 Virtual Try On Set Up
02 Virtual Closet
Sketches
WIREFRAMES
STORY BOARDS
USER Interface (Ui)
photoshoot
•
wireframes
•
ui ideations
•
final content
•
brand story telling
•
photoshoot • wireframes • ui ideations • final content • brand story telling •
MOODBOARD
STYLE GUIDE
