FASHION DESIGN

RAY BAn

COURSE Accessories Design | SCHOOL Accademia Italiana | PRODUCT Bag Line Up

PROBLEM

Many individuals face the challenge of fitting their sunglass cases inside their purses or bags, often resulting in scratched lenses from loose storage. This lack of an efficient, protective solution for carrying sunglasses leads to inconvenience, frustration, and potential damage to valuable eyewear.

SOLUTION

A line of bags that seamlessly integrates Ray-Ban’s iconic sunglass case into the structure of the purse, providing a stylish and functional solution. This innovation ensures convenient, secure storage for sunglasses, offering both protection against scratches and easy access whenever needed, all while maintaining the sleek design and practicality of the bag.

process work

family overview

• mood boards

• sketches

• details

• technical sheet

• line drawings

• family overview • mood boards • sketches • details • technical sheet • line drawings •

Bag FAMILY OVERVIEW

This new bag collection features a diverse range of styles, including the Tote, Cut Out Handle, Cross Body, Camera Bag, and Belt Bag.

The centerpiece of the collection is the Camera Bag, designed with an exchangeable strap, allowing customers to personalize their look based on their style preferences.

Each bag in the collection thoughtfully integrates the Ray-Ban sunglass case into its design, combining practicality, protection, and fashion in one sleek accessory.